Audi x Major League Soccer

Launching (and supporting) the all-new Q4 e-tron.

An Always On success story:

For the launch of the all-new Audi Q4 etron,

Audi needed to hit it out of the park with sales numbers for the launch of their new premium electric SUV.

We connected with Major League Soccer to run always on league-wide spots, homepage takeovers, player awards and more that would run from the start of the season and evolve alongside the league’s seasonal schedule.

Senior Copywriter Lex Carpenter
Art Director Amie Goetke
Agency Publicis, Razorfish

From the first match to the player awards, Audi USA and the Q4 e-tron were right there.

We designed a series of animated ads and interactive spots in both English and Spanish to run as a full homepage takeover on MLS.com.

We also brought the campaign to paid channels like Univision (in co-promotion with MLS) to serve the entire North American market.

Sales for the Audi Q4 e-tron exceeded expectations: today, the Q4 e-tron is one of Audi’s two most popular non-ICE vehicles with Audi’s market position for EV sales showing incredible YoY growth.