High Impact Digital.
Electrify your passion with Audi’s e-tron GT.
High Impact Digital Advertising:
The e-tron GT is Audi’s premier aspirational EV model.
First seen as a concept, today the EV’s award-winning design can be seen at dealers across North America. And that’s…uh, not good. As remaining late model e-tron GTs (and its sportier sister model, the e-tron GT RS) sat on lots, we were tasked with helping move them off of them.
Senior Copywriter Lex Carpenter
Art Director Amie Goetke
Agency Publicis, Razorfish
My art partner and I crafted a series of always on animated interactive spots to showcase features of the e-tron GT experience.
These interactive and animated ads ran in Hearst digital publications and helped to position both the e-tron GT and Audi’s BEV lineup.
“In Q3, Audi sold 7,538 BEVs…93% more than a year ago and a new record. The share of all-electric cars increased to 12.7% of the brand's total volume (up from 7.9% a year ago).”
-inside EVs