Blue Shield of California

For Blue Shield of California, we brought a new healthcare offering called Virtual Blue to the market. Virtual Blue is a virtual-first employee healthcare plan that puts the patient at the center of their care using a virtual platform and dedicated specialists.

Working alongside the wonderful team at Blue Shield of CA, I wrote a series of scripts and vignettes to help tell the new patient journey. I also helped develop their landing page, a series of welcome letters for new patients, and even helped with messaging for the package design.